EM SOS distinguishes itself again and makes a mark in the small screen industry by pioneering into a new arena of services. The EM SOS ambulance was aired on screen by one of the leading production company in Indian television industry, Sunshine Production House, in one of their successful daily soap – 12/24 Karol Bagh, which is broadcasted on Zee Tv. EM SOS team streamlines itself in product placement category by placing its ambulances in movies, tv serials and commercials, building brand image in the Indian healthcare industry.