Cook Medical Japan and Medico’s Hirata Collaborate to Establish New Distribution Model





Cook Japan Incorporated and Medico's Hirata announce their joint commitment to restructure their medical device distribution route as of April 1st 2012 in order to provide more specialized support to Japanese subdealers, medical institutions and physicians.
As of the beginning of April 2012, Cook Japan will strengthen a direct partnership with physicians, sub-dealers and medical institutions in Japan to deliver pioneering technologies in the fields of aortic and gastrointestinal disease treatment. Medico's Hirata will continue to work closely with Cook Japan and focus on delivering the latest and most-effective solutions to Japanese physicians committed to improving patient outcomes in the fields of peripheral vascular disease treatment and interventional radiology.
Kazuhiko Yagome, General Manager of Cook Japan, comments, “Medico's Hirata has been our business partner in providing Cook products for the Japanese market for over 40 years. With some important medical technologies on the horizon, both companies have agreed that it is the right time to enhance the existing partnership. Specializing and focusing our respective organizations on each specialty will allow both to further collaborate with all business partners and to promptly meet the diversified practical needs. Both Medico's Hirata and ourselves share the same ‘patient-first’ philosophy and this move aims to build upon this tradition.”
Masataka Hirata, President of Medico's Hirata, stated, “Medico's Hirata and Cook Japan have long built a good partnership throughout the years. This collaborative move seeks to capitalize on the core competencies of both companies in order to provide optimal support to individual physician specialties and care to the challenging and specialized nature of disease treatment in these clinical areas.”
About Cook Medical
 
Founded in 1963, Cook Medical pioneered many of the medical devices now commonly used to perform minimally invasive medical procedures throughout the body. Today, the company integrates medical devices, drugs and biologic grafts to enhance patient safety and improve clinical outcomes. Since its inception, Cook has operated as a family-held private corporation. Cook Medical, in conjunction with its distribution partners, has been supplying Japanese medical institutions and physicians for more than 40 years. 
About Medico’s Hirata
 
Born more than 90 years back, Hirata was one of the first companies to focus on catheter intervention and prioritize the development of minimally invasive devices for use in a wide range of fields, such as endovascular treatment. Medico’s Hirata continues to grow in step with the evolution of new medical technologies, using our reservoir of substantial experience and performance. Our hope is to continue to be a leading company in terms of both technology and relationship with medical professionals.