Global Hospital & Healthcare Management

Heinrich von Wulfen
President European Sales and Service, Siemens AG. Healthcare Sector, President of COCIR.

Heinrich von Wulfen studied Electrical Engineering at the Technical University of Braunschweig. In 1983, he joined the Siemens Medical Engineering Group. In 1992, he became Head of Siemens Medical Systems, USA, Magnetic Resonance Division, and then project manager at the Medical Engineering Group, Customer Satisfaction LD, in 1996. From 1997 to 2001, he was Head of the Region North Medical Engineering Group, Hamburg. From 2001 to 2004, he was responsible for Siemens Ltd. Medical Solutions in Bombay, India. He became President of Medical Solutions Asia/Pacific in 2004 and has been President European Sales & Service of Siemens AG, Healtcare Sector, since December 2006. In April 2007, he became acting President of COCIR, the European Association of the Radiological, Electromedical and Healthcare-IT industry.  

Healthcare is facing great challenges today. The current demographic trend and the affordability of healthcare services are just two keywords that underscore this point. These challenges are leading to an ever increasing demand for health care services which not only must be of high quality, but affordable as well.



Early detection and prevention as well as efficient workflows throughout the entire healthcare system will be decisive in preparing healthcare for the challenges of the future awaiting it worldwide. Intelligent IT solutions are especially in demand for new approaches in integrated diagnostics. They enable to combine many different types of patient data including clinical x-rays, laboratory results, clinical findings, and at any time and point of care even administrative information. They are available to the treating physician no matter where he is. IT has thus become a basic component of our product and service portfolio in order to ensure an optimal workflow throughout the entire care continuum, ranging from prevention to diagnosis, therapy and aftercare.  Furthermore, new IT concepts which support the physician in making his diagnosis are much in demand. The key word here is CAD (computer aided detection). It is indispensable for evaluating the data volumes required in today's imaging systems, e.g. over 1300 cross-sectional images for a 13-second CT scan. The next revolution in healthcareinformation technology – personalized, evidence-based medicine, with information technology at the hub – is on the horizon.

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