Digital signage is more than just your average noticeboard. It’s a way of transforming communication for improved staff and patient experiences at your hospital.
Sure, your staff is active in putting up posters and notices – but it’s a huge challenge to do this manually for every new update and alert. Plus, this doesn’t support real-time communication.
That’s why digital communication is the way to go. Easy updates with a few easy clicks!
The results: Improved internal communication, streamlined hospital operations, increased staff productivity, and enhanced patient experiences.
Why digital signage?
Look into your healthcare operations.Â
Is information reaching your staff and patients on time? Are patients struggling with navigation? Are you looking to integrate more patient-centric solutions?
If the answer to these questions is yes, then there’s a fracture in your communication system.
The right digital signage solution can help you:
- Communicate effectively with your staff in real-time
- Keep patients informed about healthcare updates
- Deliver experiences that match your patients’ expectationsÂ
Let’s take a closer look at how digital communication improves staff and patient experiences in healthcare.
Real-time relevance
Sharing healthcare updates with your staff is key to delivering quality patient care.Â
Although you can share updates through text/traditional signage, the drawback is that it’s impossible to do so in real-time. You’ll have to print posters, set them up, and hope your target audience sees them.
Digital signage solves this problem.Â
You can share advisory guidelines and emergency messages and update schedules instantly to target screens on your network. In fact, research has also shown a 20% reduction in patient inquiries for hospitals using digital signage.Â
Inclusive communicationÂ
You can design your digital signage for accessibility and inclusivity. This will not only reach a wider audience, but it will also create a positive brand image for your healthcare facility.Â
Here’s how you can do this:
- Color contrast: High color contrast fits into a good universal design. It makes it easier for patients with visual disabilities, deficiencies, impairments, and the elderly to see your on-screen messages more clearly. Â
- Language settings: Choose a digital signage software that supports many language options. This will help you deliver the same quality of care to all patients, irrespective of language proficiency.Â
- Mounting: If you’re installing interactive displays, consider the height of mounting. Consider heights accessible to persons with mobility issues, height variations, etc.Â
Reduced perceived wait times
Occupied time feels shorter than unoccupied time. This is where digital signage shines.
It can make your long waits feel shorter and (dare we say) interesting! Let’s see how digital signage reduces perceived wait times:
- Live wait time displays: Using LCD screens, you can share real-time updates of patient wait times. This way, your patients are not left in the dark about when their turn will come. This information helps calm down any waiting room jitters or waiting anxiety.Â
- Engaging content: When you share dynamic content, patients are not bored during their wait. They can keep up with news updates, weather reports, on-going hospitals, and so much more! This makes their wait less daunting and eases any restlessness.Â
Interactive wayfinding solutionsÂ
Navigating your way through endless hallways and rooms is like running around in the dark.
Digital signage can shed some light here. Here’s how digital communication can simplify wayfinding:
- Interactive kiosks: This is a big game-changer for solving navigational problems around your facility. Placed at high-contact touchpoints like entrances and lobbies, these kiosks help patients find their way with a simple touchscreen tap.
- Digital displays: Large screen displays are great for displaying your facility layout. Highlight lab areas, operation theaters, and more to help patients find their way more easily.Â
Aesthetic appealÂ
Aesthetics have the power to create more welcoming experiences.
In a hospital, bright colors, dynamic content, and engaging visuals uplift the surrounding ambiance.Â
When patients enter your facility, these visual elements offer comfort and warmth. For example, patient success stories, waiting room displays, and dynamic content create a more modern and welcoming experience.
Wrapping Up
That’s it from us!
We’ve discussed the key ways in which digital communication enhances both patient and staff experiences in hospitals. From reducing perceived wait times to inclusive communication, digital signage helps increase patient satisfaction at healthcare facilities.Â
Digital signage is not just another tool in your tech stack but a strategic investment towards enhanced healthcare experiences. Digital signs transcend communication barriers to help you and your team deliver unmatched patient care.
