Benoit Berthoux is the head of Capgemini Consulting Life Sciences practice for North America’s West Coast, specializing in Strategy, Sales & Marketing and Managed-Care. With over a decade of experience in Strategy & Transformation consulting, Benoit leads and delivers projects with Fortune 500 companies in Europe and North America, helping clients boost sales, accelerate revenue generation, and improve their bottom line.
Benoit’s experience includes projects such as corporate and business unit strategy, mergers & acquisitions, go-to-market strategy, growth strategy & product launch, business planning, costs reduction, , and sales and marketing effectiveness
Capgemini Consulting has the experience to assist life sciences companies with designing and implementing Health 2.0 strategies . Short-term opportunities include outreach to KOLs and POLs via social media, creation of a Health 2.0 company vision, or development of mobile applications for increased compliance or outreach in developing countries. A long-term strategy would integrate social media throughout the organization, from R&D to commercialization. With our experience in accelerating transformation, Capgemini Consulting can help life sciences leverage Health 2.0 as an essential element of its overall commercial strategies and marketing plans.