Kim Liu is a Manager at Capgemini Consulting in its life sciences practice. With nearly 10 years of experience in marketing, Kim advises leading life sciences companies in the areas of product launch, marketing communications and collateral, brand management and strategy, managed care service challenges, and sales. Kim works with clients to create innovative Health 2.0 strategies, leveraging her extensive knowledge of the industry, its stakeholders and recent digital advancements.
Capgemini Consulting has the experience to assist life sciences companies with designing and implementing Health 2.0 strategies . Short-term opportunities include outreach to KOLs and POLs via social media, creation of a Health 2.0 company vision, or development of mobile applications for increased compliance or outreach in developing countries. A long-term strategy would integrate social media throughout the organization, from R&D to commercialization. With our experience in accelerating transformation, Capgemini Consulting can help life sciences leverage Health 2.0 as an essential element of its overall commercial strategies and marketing plans.