New slogan, new design – Greiner Bio-One is changing


With a new design and a new slogan, Greiner Bio-One now presents itself in a modern, clear and attractive look.

The corporate design comprises the entire appearance of a company and forms the visual part of the corporate identity. It ensures an appealing, uniform appearance and increases the brand recognition of our company, a decisive  criterion for positioning and strengthening the Greiner Bio-One brand.

A corporate design project was initiated with the aim of creating a new, fresh look for Greiner Bio-One. The most important aspects of corporate design are the logo, corporate colours, fonts and stylistic elements. In addition to these basics, the corporate design also defines the design guidelines for advertising material, online appearances and other visual touch points.

New slogan

In addition to the new design, a new company slogan was created to replace the previous slogan “Your Power for Health”:

Greiner Bio-One. Making a difference.

The new slogan as well as the purpose statements on which it is based are expressive and show what Greiner Bio-One stands for, what drives the company and what contribution its employees make. A contribution to a life full of health.

“To us, health is the highest personal priority. This inspires our daily mission of serving life sciences and healthcare professionals with advanced and sustainable products and solutions. 

It is the passion and dedication of our people that make the difference. With a straightforward approach our global team continuously strives for excellence and closely collaborates with our customers. 

We empower people to make a difference in health.”

Company: Greiner Bio-One International GmbH

Greiner Bio-One specializes in the development, production and distribution of high-quality plastic laboratory products. The company is a technology partner for hospitals, laboratories, universities, research institutes, and the diagnostic, pharmaceutical and biotechnology industries. Greiner Bio-One is split into three divisions – Preanalytics, Bio-Science and Sterilization. As an Original Equipment Manufacturer (OEM), Greiner Bio-One provides individual solutions in the area of custom-made design developments and production processes for the life sciences and medical sectors.

In 2019, Greiner Bio-One International GmbH generated a turnover of 509 million euros and had 2,320 employees,28 subsidiaries and numerous distribution partners in over 100 countries. Greiner Bio-One is part of Greiner AG,which is based in Kremsmünster (Austria)

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