With FITCODE, consumers' DNA is evaluated from a simple cheek swab, providing unprecedented insights into their fitness potential, while AURA offers an assessment of the unique DNA of each consumer's skin. LifeCapsule gives consumers the opportunity to store and access their own immortalized induced pluripotent stem cells.
ORIG3N's CES booths will be located at:
Sands Expo, Halls A-C: 73844
Health & Wellness Marketplace, Venetian Ballroom: BT1
AURA will also be featured at the Beauty Tech Showcase (Venetian, Level 2, Ballroom G) on Jan. 6; ORIG3N Chief Business Officer James Lovgren will serve as a panelist in the session "Beauty + Brains: Top
Tech Innovations," moderated by Marie Claire's tech and lifestyle editor.
"The innovative business models we're developing at ORIG3N, have the potential to change the health and wellness industry by giving consumers direct access to cutting edge science," said Lovgren.
"Discovering details about their DNA can help people make better decisions about their fitness, their skin and their overall wellness, meaning they'll be better equipped to live fuller, healthier lives."
About ORIG3N Inc.
ORIG3N is leading a transformation in the understanding and treatment of rare, genetically inherited diseases. Our science is based on Nobel Prize-winning regenerative medicine technology, and our approach will replace the trial-and-error guesswork of diagnosing and treating disease. We've established the world's largest uniformly consented cell repository to better understand the cellular and molecular foundations of disease. The cells are ever-renewing and give rise to a living database of humanity we call LifeCapsule. Thousands of people have already contributed to advancing the future of healthcare—and to safeguarding their own future health. Our customers can also learn about their unique genetic makeup—and use that knowledge to live fuller, healthier lives. The founders are serial entrepreneurs whose previous venture, ArtusLabs, was acquired by PerkinElmer in 2011.