Middle East Cleaning Technology Week moves to September 2021


Middle East Cleaning Technology Week, the region’s leading exhibition for the commercial cleaning and hygiene industries, will be moved to September 2021 in Dubai, joint organisers Messe Frankfurt Middle East (MFME) and VIS have announced.

The 6th edition of the three-day event was originally rescheduled to run in January 2021, but will now take place from 28-30 September 2021 at the Dubai World Trade Centre.

Shyam Parmar, Project Manager at Messe Frankfurt Middle East, said the new dates come after careful discussion with exhibitors, associations, and trade partners, adding that the exhibition and conference will be an important platform for participants to showcase their innovations and contributions toward the fight against covid-19.

“Commercial cleaning and hygiene is hugely topical right now, and the industry has played a pivotal front-line role in restarting economic activity on a global scale,” said Mr. Parmar.

“Whether in hotels, hospitals, airports, office buildings or shopping malls, our community is providing sanitation and deep-cleaning services on a major-scale to restore public confidence and meet the requirements of major asset owners, so that life can gradually return to normal.

“We know that from now until September 2021, and beyond, there will be much to learn and many success stories to share, and Middle East Cleaning Technology Week will be the ideal stage for the industry to share experiences, address challenges, while also fostering valuable business partnerships.”

Added Mr. Parmar: “With our confirmed Dubai Municipality government partnership and a number of other high level partnerships in the pipeline, we remain committed to delivering a successful show in 2021.”

Middle East Cleaning Technology Week 2021 will encompass Clean Middle East Expo, Gulf Car Wash, and Gulf Laundrex presented by Texcare, meeting the 360 degree needs of commercial and industrial cleaning, facilities and waste management, car and auto cleaning, laundry and dry-cleaning.

It will co-locate with two other MFME-organised shows: Light Middle East, the region’s dedicated architectural lighting design exhibition; and SPS Automation Middle East, a platform for innovative industrial automation solutions.

With the support of government and associations, the revised show programme will provide more value for visitors and exhibitors, with topical content discussed at a three-day conference, and further learning opportunities via workshops and accredited trainings.

Over the course of the year, Middle East Cleaning Technology Week will continue to host its popular free-to-attend webinar series, where industry experts share their insights on innovations, developments, and trends impacting the regional cleaning and hygiene sectors.