PureHealth has gone on to announce a first-of-its-kind partnership in the Middle East, joining forces with the Dorchester Collection Academy in order to bring luxury hospitality in healthcare delivery. The partnership looks forward to transforming how patients go on to experience care throughout Abu Dhabi, mixing advanced medicine along with the warmth, attentiveness, and customization that are found across the leading hotels in the world.
The Chief Patient Experience Officer with PureHealth, Alejandro Helbling, said that this step goes on to mark a prominent shift in how the healthcare sector approaches service. He added that this is indeed the very first time that healthcare and hospitality are getting integrated at this scale across the region. They are not just borrowing ideas from hotels, but they are redesigning care all across attentiveness and anticipation as well as authenticity, which are the same principles that go on to define luxury hospitality in healthcare; however, in a way that helps with healing.
Apparently, the partnership goes on to introduce a new philosophy to the healthcare ecosystem of the UAE, one that goes on to place empathy at the epicenter of the patient journey. By way of what PureHealth goes on to call its Signature Patient Experience, the organization is going ahead and embedding compassion and respect, along with emotional support, through every stage of care, be it the first appointment or recovery.
Helbling went on to note that emotional well-being is indeed quite closely tied to the clinical results. He said that when patients feel safe as well as heard, their anxiety apparently goes down, their faith increases, and hence their recovery is enhanced, and according to him, this is exactly what real innovation looks like.
As part of the setup, PureHealth, along with Dorchester Collection Academy, would be launching a leadership development programme for certain senior executives, which would include the likes of certain patient experience directors as well as chief patient officers. By way of hands-on workshops as well as real-time scenarios, leaders are going to learn how to go ahead and model empathy, make their communication strong, and also promote patient-centered thinking within their teams.
It is well to be noted that these are behaviors that go on to turn empathy from one idea into a culture, said Helbling, who further added that change starts when leaders practice what they anticipate from others.
Notably, the first phase of the programme is going to focus on the leadership of PureHealth before expanding to over 400 employees throughout the hospitals as well as clinics. The idea is to create a consistent environment wherein the patients feel cared for right from the moment they arrive.
Apart from training, this collaboration is also going to go ahead and explore how hospitality principles can actually influence the design as well as the feel of healthcare spaces. Helbling went on to note that the elements like lighting and sound, along with scent, play a very important role when it comes to shaping how patients feel. Â He added that they are indeed studying how these sensory elements can actually go on to make the clinical environments much more calming as well as restorative.
Interestingly, nutrition is also going to be a future area of development, as they are looking at how food can go ahead and support healing not only as nourishment but also as comfort.
This initiative reflects the continued push by the UAE so as to be a global leader when it comes to healthcare innovation, thereby setting new benchmarks not only by way of technology but also through human connection. The UAE is indeed showing the world what future-ready healthcare actually looks like, said Helbling. The technology along with humanity are not opposites, but they work at their very best when they are together. This partnership indeed proves that empathy can also scale.
In order to make sure that emotional care is indeed a part of measurable progress, PureHealth is also going ahead and developing new tools in order to track patient sentiment, real-time experience data, and staff well-being. These indicators are going to sit alongside the traditional clinical metrics in order to make sure that care is both effective and compassionate.
As the new framework gets introduced throughout its network, PureHealth anticipates the patients to see a clear difference between how they get welcomed, how their concerns are being addressed, and how support consistently takes place even after they have left the hospital.
Helbling opines that this isn’t just a campaign, but it is a cultural evolution. They are creating a new language of care, which is one that is human and heartfelt as well as pretty ready for the future.