As part of its ongoing commitment to fight the global obesity epidemic, ViSalus, the company known for the Body by Vi™ 90-Day Challenge, today announced the appointment of Ros Simmons as Managing Director of Vi (UK). Ms. Simmons will have responsibility for all aspects of the UK market, including field sales support, training, events and operations. She will report directly to Paul Noack, President of ViSalus.
"Ros's appointment as Managing Director of Vi (UK) is an important step in our global expansion," said Noack. "We are committed to bringing on the best talent in the industry and Ros' experience and leadership will be instrumental in building ViSalus's UK opportunity and further developing the company's global vision."
Prior to ViSalus, Ms. Simmons was Vice President of Global Brands at The Licensing Company, where she was responsible for creating strategies and implementing worldwide brand extension and licensing programs for Coca-Cola, Hearst Corp and Reckitt Benckiser. Ms. Simmons was also previously one of the four founders and Chief Executive Officer of Virgin VIE at Home Ltd, a cosmetics company selling products in retail outlets and through the party plan method of direct sales. Ros studied history at Open University and attended the London College of Fashion where she received her HND in Beauty Therapy Management.
Ms. Simmons stated, "I am delighted to be joining a leading weight loss platform in North America as the UK has been waiting for something impactful, modern and relevant to come here. Not only will we help drive down obesity in the UK, where over 60% of the population are overweight or obese, but we can help people achieve their financial and personal dreams and goals through our direct selling model."
Founded in 2005 with headquarters in Los Angeles, CA and Troy, MI. ViSalus is the company behind the Body by Vi™ Challenge, a 90-day weight-loss and fitness transformation platform. ViSalus champions personal victories and entrepreneurship through a social marketing model, premium products, and support community. ViSalus is majority-owned by Blyth, Inc.