Lupin launches Digital Asthma Educator platform

The platform is the latest initiative under Lupin’s long-running umbrella programme, Joint Airways Initiative (JAI), for patients suffering from respiratory ailments

Lupin has launched its Digital Asthma Educator platform that guides asthma patients on the correct technique of using inhalers. The platform is the latest initiative under Lupin’s long-running umbrella programme, Joint Airways Initiative (JAI), for patients suffering from respiratory ailments.

Speaking on the occasion, Rajeev Sibal, President – India Region Formulations, Lupin, said, “In our constant endeavour to assist patients in their journey to manage their ailment, we are proud to launch India’s first Digital Asthma Educator which would guide patients on correct inhalation technique along with various value-added services, thus assisting them to breathe better. Studies indicate that nearly 90 per cent of patients don’t use their inhalers correctly. This can have multiple implications such as developing uncontrolled symptoms, a higher rate of asthma attacks or even flare-ups. We believe this platform would assist healthcare professionals in significantly helping their patients understand correct inhalation technique and better manage their ailment.”

In order to create awareness about respiratory diseases and their management, Lupin will undertake a pan-India integrated marketing campaign, including social media and radio channels. In addition, posts on JAI Digital Asthma Educator will be targetted at both doctors and patients, the company said in a statement.

It also stated that to create awareness on the importance of correct inhalation technique, radio bytes from more than 50 leading healthcare professionals will be broadcast across India. In addition, the company will engage with leading healthcare professionals to launch the JAI – Digital Asthma Educator platform among all doctors in India.