Health Integrated, Inc., a recognized innovator in care management strategies for vulnerable, fragile and at-risk individuals, welcomed Tracy Weil Korman to the senior leadership team as Executive Vice President of Marketing Strategy and Customer Solutions.
"In this pivotal role for our organization, Tracy will help drive more growth, innovation and product solutions, and strengthen our leadership position as the premier provider of innovative and integrated bio-psycho-social care management solutions," said Shan Padda, chairman and chief executive officer of Health Integrated.
"Tracy's breadth of background, which spans startups, growing concerns, and larger enterprises, brings a diversity of industry perspective and expertise in population health management, chronic condition support, wellness, health information, and telecommunications that will significantly support our marketing and business development focus as we continue to grow," Padda added.
As a member of the senior management team, Tracy will lead the marketing organization as we continue our emphasis on being an innovative product driven organization. Tracy will be responsible for corporate and product strategy, pricing strategy and developing our product and marketing assets into an even stronger source of competitive advantage for health plans.
Prior to working with Health Integrated, Tracy was the founder and CEO of Longitude Health, an employer-focused health and wellness improvement company. Before founding Longitude Health, Tracy was the EVP of Strategic Marketing and Business Development for Ovid Technologies, a $350+ million per year business unit of Wolters Kluwer Health. At Ovid, he led the development and launch of the next generation Ovid platform, a leading medical information resource for hospitals, practitioners and researchers. From 1996 through its sale in 2004, Tracy was co-founder and EVP of Marketing, Sales and Customer Relationship Management for Broadview Networks, a regional data and telecom alternative to Verizon in the Northeast. During his tenure the company went from start-up to more than $175 million per year. Tracy started his career as a consultant with Booz, Allen & Hamilton providing strategic solutions to fortune 100 companies around growth, innovation and organizational excellence.
About Health Integrated
Health Integrated is leading the reform of our healthcare ecosystem by changing the behavior of its participants to protect our most vulnerable members.
Understanding and addressing the relationship of behavioral, social and medical needs of the individuals we serve permeates our DNA. Working with Medicare, Medicaid, Dual-Eligible and Commercial plan members nationwide, we bring to bear innovative care management strategies enabled by differentiated technologies to drive better health outcomes, higher member satisfaction and lower health care costs.