To kick off Lung Cancer Awareness Month this November, LUNGevity is implementing a comprehensive awareness campaign and launching new partnerships to draw attention to the advances in research and services that are improving outcomes for people living with lung cancer.
The Lung Cancer Project, LUNGevity, and the lung cancer community are teaming up in November to spark conversation and spread hope through the Every Lung Deserves Hope campaign. The campaign asks followers to change their Facebook profile pictures for Lung Cancer Awareness Month to engage and spread awareness. Creative social media postings will focus on barriers to lung cancer care, advances in research, and hope for patients. LUNGevity is proud to partner with Genentech on this important initiative.
LUNGevity is complementing the Every Lung Deserves Hope campaign with its own comprehensive multi-media initiative highlighting advancements in lung cancer research throughout the month of November with survivor videos, expert blogs and interviews, and social media content. Social media users are encouraged to follow, share, comment, and engage with the Foundation's Lung Cancer Awareness Month material and resources, as well as to post selfies holding LUNGevity signs with key lung cancer facts.
LUNGevity has also launched the Lung Cancer Advocacy Toolkit with downloadable information to empower people to become actively engaged in increasing awareness about lung cancer and dispelling myths and stigma surrounding the disease.